Robert Grant is professor of strategic management at Bocconi University, Milan. He was born in Bristol, England, and is a graduate of the London School of Economics and City University. He has held faculty positions at Georgetown University, City University (London), California Polytechnic, University of British Columbia, St. Andrews University (Scotland), and London Business School. He has been a visiting professor at UCLA, UC Irvine, UNISA and Insead. He has been active as a teacher and a producer of teaching materials in strategy for over three decades. His textbook Contemporary Strategy Analysis (8th edition, Wiley, 2013) is used widely throughout the world.