Bala Chakravarthy is Professor Emeritus of Strategy and Leadership at IMD, Switzerland. He held the Royal Dutch Shell Chair in Sustainable Business Growth at IMD from 2003-12. Prior to joining IMD Bala taught at Wharton, INSEAD and the Carlson School at the University of Minnesota. Professor Chakravarthy’s research, teaching and consulting interests cover three related areas: managing the global enterprise (with a focus on companies from BRIC countries), strategy processes for sustainable business growth, and mastering leadership dilemmas. He has published four books, several case studies and numerous articles on these topics in top journals. His latest book, Profit or Growth?: Why you don’t have to choose, was published in 2007 by Wharton School Publishing. It has since been translated into a number of languages.